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ON THE TOTAL FEE

Input this Professional Credit at checkout for a max $30.00 offset.

FAST10
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Hybrid Event

10th - 11th August 2026 | Macau, China

International Conference on Data-Driven Advertising and Business Value (ICDDABV - 26)

4

Days

4

Hrs

07

Min

02

Sec

Conference Program

Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

Why it matters

SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 12 — Responsible Consumption and Production
Explore All Session Tracks
Track 01
Innovations in Data-Driven Advertising

This track explores the latest advancements in data-driven advertising techniques and their impact on business outcomes. Researchers are invited to present studies that highlight innovative methodologies and technologies enhancing advertising effectiveness.

Track 02
E-Commerce Strategies for Revenue Growth

This session focuses on effective e-commerce strategies that drive revenue growth in competitive markets. Papers should discuss case studies, frameworks, and empirical research that illustrate successful e-commerce initiatives.

Track 03
Marketing Analytics for Enhanced Customer Insights

This track delves into the role of marketing analytics in deriving actionable customer insights. Contributions should emphasize analytical techniques that facilitate understanding consumer behavior and preferences.

Track 04
Predictive Modeling in Business Decision Making

This session invites research on predictive modeling applications that inform strategic business decisions. Submissions should demonstrate how predictive analytics can enhance operational efficiency and market responsiveness.

Track 05
Optimizing Advertising Campaigns through Data

This track examines methodologies for optimizing advertising campaigns using data analytics. Papers should provide insights into campaign performance metrics and techniques for maximizing return on investment.

Track 06
Business Intelligence in Digital Marketing

This session focuses on the integration of business intelligence tools in digital marketing strategies. Researchers are encouraged to present findings on how business intelligence enhances decision-making and marketing effectiveness.

Track 07
Market Trends and Consumer Behavior Analysis

This track investigates current market trends and their implications for consumer behavior. Contributions should analyze how data-driven insights can inform marketing strategies and business models.

Track 08
Targeted Marketing and Personalization Techniques

This session explores targeted marketing strategies and personalization techniques that leverage data analytics. Papers should discuss the effectiveness of these approaches in enhancing customer engagement and satisfaction.

Track 09
Operational Efficiency through Data Analytics

This track focuses on how data analytics can drive operational efficiency within organizations. Submissions should highlight case studies or frameworks that demonstrate the impact of data-driven decisions on business processes.

Track 10
Digital Strategy Development in E-Commerce

This session invites research on the development of digital strategies tailored for e-commerce platforms. Papers should explore innovative approaches that align digital marketing efforts with business objectives.

Track 11
Performance Metrics in Advertising Effectiveness

This track examines the development and application of performance metrics in assessing advertising effectiveness. Contributions should focus on methodologies for measuring success and optimizing advertising investments.

2026 UPDATE

Consistent Academic Support

Science Net ensures that research activities continue without interruption in the current global situation. Participants can engage through digital and hybrid conference formats.