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ICDDABV · Registering as Listener

International Conference on Data-Driven Advertising and Business Value

10–11 Aug 2026 Macau, China Standard / Virtual Participation
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$254
virtual · $254 in person
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Conference Session Tracks

SDG-Aligned Research Themes

The ICDDABV conference tracks support global knowledge exchange, innovation and sustainable development priorities across E-commerce,Business,Marketing and related disciplines.

01 Innovations in Data-Driven Advertising +
This track explores the latest advancements in data-driven advertising techniques and their impact on business outcomes. Researchers are invited to present studies that highlight innovative methodologies and technologies enhancing advertising effectiveness.
02 E-Commerce Strategies for Revenue Growth +
This session focuses on effective e-commerce strategies that drive revenue growth in competitive markets. Papers should discuss case studies, frameworks, and empirical research that illustrate successful e-commerce initiatives.
03 Marketing Analytics for Enhanced Customer Insights +
This track delves into the role of marketing analytics in deriving actionable customer insights. Contributions should emphasize analytical techniques that facilitate understanding consumer behavior and preferences.
04 Predictive Modeling in Business Decision Making +
This session invites research on predictive modeling applications that inform strategic business decisions. Submissions should demonstrate how predictive analytics can enhance operational efficiency and market responsiveness.
05 Optimizing Advertising Campaigns through Data +
This track examines methodologies for optimizing advertising campaigns using data analytics. Papers should provide insights into campaign performance metrics and techniques for maximizing return on investment.
06 Business Intelligence in Digital Marketing +
This session focuses on the integration of business intelligence tools in digital marketing strategies. Researchers are encouraged to present findings on how business intelligence enhances decision-making and marketing effectiveness.
07 Market Trends and Consumer Behavior Analysis +
This track investigates current market trends and their implications for consumer behavior. Contributions should analyze how data-driven insights can inform marketing strategies and business models.
08 Targeted Marketing and Personalization Techniques +
This session explores targeted marketing strategies and personalization techniques that leverage data analytics. Papers should discuss the effectiveness of these approaches in enhancing customer engagement and satisfaction.
09 Operational Efficiency through Data Analytics +
This track focuses on how data analytics can drive operational efficiency within organizations. Submissions should highlight case studies or frameworks that demonstrate the impact of data-driven decisions on business processes.
10 Digital Strategy Development in E-Commerce +
This session invites research on the development of digital strategies tailored for e-commerce platforms. Papers should explore innovative approaches that align digital marketing efforts with business objectives.
11 Performance Metrics in Advertising Effectiveness +
This track examines the development and application of performance metrics in assessing advertising effectiveness. Contributions should focus on methodologies for measuring success and optimizing advertising investments.

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