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Multidisciplinary Studies
Personalized marketing
Personalized advertising and advertisement management
Personalized communication and relationship management
Consumer culture theory
Consumer behavior and behavior analysis
Customer relationship management
Personalization and customized advertising
Statistics on marketing personalization
Identity-driven marketing
Marketing segmentation and target analysis
The future of personalized marketing
Customer data management for personalized marketing
Business informatics for personalized marketing
The customer centric marketing revolution
One-to-one marketing