Conference Session Tracks
SDG-Aligned Research Themes
The ICOSM conference tracks support global knowledge exchange, innovation and sustainable development priorities across Marketing,Data Analytics and related disciplines.
01
Innovative Tools in Scientific Marketing
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This track focuses on the latest tools and techniques employed in scientific marketing. Participants will explore how these innovations enhance marketing strategies and improve customer engagement.
02
Data Analytics for Marketing Optimization
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This session will delve into the role of data analytics in optimizing marketing efforts. Attendees will discuss methodologies for analyzing consumer data to drive effective marketing decisions.
03
Implementation of Scientific Marketing Plans
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This track addresses the challenges and strategies involved in the implementation of scientific marketing plans. Discussions will include case studies and best practices for successful execution.
04
Customer Relationship Management in the Digital Age
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This session examines the intersection of scientific marketing and customer relationship management. Participants will analyze how data-driven approaches can enhance customer loyalty and satisfaction.
05
Marketing Intelligence and Analytics
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This track focuses on the integration of marketing intelligence and analytics in strategic decision-making. Participants will explore tools that facilitate informed marketing strategies based on data insights.
06
Data Management and Mining for Marketing Applications
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This session will cover the techniques of data collection, storage, and mining specifically for marketing purposes. Attendees will learn about the importance of data integrity and accessibility in marketing analytics.
07
Business Intelligence in Marketing
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This track highlights the role of business intelligence in enhancing marketing effectiveness. Participants will discuss how analytics can inform marketing strategies and improve competitive positioning.
08
Mathematics and Statistics in Marketing Research
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This session explores the application of mathematical and statistical methods in marketing research. Participants will examine quantitative approaches to measure market trends and consumer behavior.
09
Customer Satisfaction Measurement Techniques
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This track focuses on methodologies for measuring customer satisfaction in various markets. Discussions will include the development of metrics and tools for effective assessment.
10
Market Sizing and Competitive Benchmarking
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This session will address techniques for accurate market sizing and competitive profiling. Participants will learn how to leverage data for benchmarking against industry standards.
11
Effectiveness Testing in Marketing Campaigns
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This track examines the methodologies for testing the effectiveness of marketing campaigns. Participants will discuss various metrics and analytical tools used to evaluate campaign performance.
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