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ICSMSBM · Registering as Listener

International Conference on Sports Marketing, Sponsorship, and Brand Management

11–12 Aug 2026 Johannesburg, South Africa Standard / Virtual Participation
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$254
virtual · $254 in person
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Supporting global research
Connect with researchers across 30+ countries

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Conference Session Tracks

SDG-Aligned Research Themes

The ICSMSBM conference tracks support global knowledge exchange, innovation and sustainable development priorities across Sports Management and related disciplines.

01 Innovative Strategies in Sports Marketing +
This track explores cutting-edge marketing strategies that enhance brand visibility in the sports sector. Emphasis will be placed on case studies demonstrating successful campaigns and their impact on consumer engagement.
02 The Role of Sponsorship in Sports Branding +
This session will analyze the dynamics of sponsorship in building and sustaining sports brands. Discussions will focus on the effectiveness of sponsorship deals and their influence on brand loyalty.
03 Consumer Behavior in Sports Marketing +
This track examines the psychological factors that drive consumer decisions in the sports industry. Insights into consumer preferences and behaviors will be shared to inform marketing strategies.
04 Media Communication and Sports Engagement +
This session will investigate the role of media communication in fostering fan engagement and loyalty. The impact of digital platforms on sports marketing will be a focal point of discussion.
05 Advertising Strategies in Sports +
This track focuses on effective advertising strategies tailored for the sports market. Participants will explore innovative advertising techniques that resonate with sports audiences.
06 Global Trends in Sports Branding +
This session will highlight emerging global trends that shape sports branding practices. Participants will discuss how cultural differences influence branding strategies across various markets.
07 Revenue Generation through Merchandising +
This track delves into the various merchandising strategies that contribute to revenue generation in sports. Case studies will illustrate successful merchandising initiatives and their financial impact.
08 Partnerships in Sports Marketing +
This session will explore the significance of strategic partnerships in enhancing sports marketing efforts. The focus will be on collaborative initiatives that drive brand growth and market reach.
09 Analytics in Sports Marketing +
This track will discuss the application of analytics in understanding market trends and consumer behavior in sports marketing. Participants will learn how data-driven insights can optimize marketing strategies.
10 Business Innovation in Sports Management +
This session will highlight innovative business practices within sports management that drive brand success. Discussions will focus on entrepreneurial approaches and their implications for the sports industry.
11 The Future of Sports Sponsorship +
This track will examine the evolving landscape of sports sponsorship and its future directions. Participants will engage in discussions about the challenges and opportunities presented by new market dynamics.

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