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ICBDAMS · Registering as Listener

International Conference on Big Data Applications in Marketing Strategies

1–2 Aug 2026 Buenos Aires, Argentina Standard / Virtual Participation
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$254
virtual · $254 in person
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Conference Session Tracks

SDG-Aligned Research Themes

The ICBDAMS conference tracks support global knowledge exchange, innovation and sustainable development priorities across Data Analytics,Marketing,Business and related disciplines.

01 Innovative Data Mining Techniques in Marketing +
This track explores cutting-edge data mining methodologies that enhance marketing strategies. Participants will discuss how these techniques can uncover hidden patterns and insights within large datasets.
02 Predictive Analytics for Consumer Behavior +
This session focuses on the application of predictive analytics to forecast consumer behavior and trends. Researchers will present models that help businesses anticipate customer needs and preferences.
03 Business Intelligence in Marketing Decision-Making +
This track examines the role of business intelligence tools in shaping marketing strategies. Discussions will center on how data-driven insights can lead to more informed decision-making processes.
04 Customer Segmentation Strategies Using Big Data +
This session delves into advanced customer segmentation techniques powered by big data analytics. Presenters will share case studies demonstrating the effectiveness of tailored marketing approaches.
05 Optimizing Marketing Campaigns with Data Analytics +
This track focuses on the optimization of marketing campaigns through data analytics. Participants will explore methodologies for measuring campaign effectiveness and enhancing return on investment.
06 Real-Time Analytics in Marketing Operations +
This session addresses the implementation of real-time analytics in marketing operations. Attendees will learn how immediate data insights can drive agile marketing strategies.
07 Market Forecasting Techniques and Applications +
This track investigates various market forecasting techniques and their practical applications in business. Researchers will present findings on how accurate forecasting can influence strategic planning.
08 Behavioral Analysis for Enhanced Customer Engagement +
This session explores the use of behavioral analysis to improve customer engagement strategies. Participants will discuss methods for leveraging behavioral data to create personalized marketing experiences.
09 Data-Driven Strategies for Business Growth +
This track highlights the importance of data-driven strategies in fostering business growth. Presenters will share insights on how analytics can identify growth opportunities and optimize performance.
10 Analytics Platforms: Tools for Marketing Success +
This session focuses on the various analytics platforms available to marketers today. Discussions will cover the features and benefits of these tools in enhancing marketing effectiveness.
11 Challenges and Ethical Considerations in Big Data Marketing +
This track addresses the challenges and ethical considerations associated with big data in marketing. Participants will engage in discussions about privacy, data security, and responsible data usage.

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