International Conference on Online Marketing Applications (ICOMA - 26)

This track explores cutting-edge strategies employed in online marketing, focusing on the integration of technology and consumer behavior. Participants will discuss case studies and frameworks that illustrate successful online marketing initiatives.

This session delves into the latest trends in e-commerce and their impact on consumer purchasing behavior. Researchers will present findings on how digital platforms influence consumer decision-making and loyalty.

This track examines the evolving dynamics of social media marketing, including content creation and audience engagement strategies. Discussions will highlight the role of social media in shaping brand perceptions and customer relationships.

Focusing on the rise of mobile technology, this session will address innovative marketing techniques tailored for mobile platforms. Presentations will cover mobile user experience, app marketing, and the effectiveness of SMS campaigns.

This track investigates the intersection of public relations and online marketing, emphasizing the importance of digital communication strategies. Participants will analyze case studies that showcase successful PR campaigns in the online landscape.

This session focuses on the integration of social media into customer relationship management practices. Researchers will discuss tools and techniques for enhancing customer engagement and satisfaction through social platforms.

This track explores the broader economic implications of online marketing practices on various industries. Presentations will analyze how online marketing contributes to economic growth and shifts in market dynamics.

This session emphasizes the importance of integrated marketing communications in achieving cohesive brand messaging across digital channels. Participants will discuss strategies for aligning online and offline marketing efforts.

This track addresses the best practices for optimizing social media presence to enhance brand visibility and engagement. Researchers will present insights on algorithm changes and their implications for marketing strategies.

This session examines the challenges of building and maintaining a strong brand presence online, particularly concerning security and privacy issues. Discussions will focus on strategies to protect brand integrity in the digital landscape.

This track investigates the evolution of advertising strategies in the online marketplace, including the effectiveness of various digital advertising formats. Participants will analyze trends in consumer response to online advertisements.