International Conference on Entrepreneurial Marketing and Firm Performance (ICEMFP - 27)

This track explores the latest innovative strategies in entrepreneurial marketing, focusing on how startups can leverage unique approaches to gain market traction. Papers should examine case studies and theoretical frameworks that highlight successful marketing tactics in entrepreneurial contexts.

This session emphasizes the role of analytics in enhancing entrepreneurial marketing efforts and firm performance. Contributions should investigate how data-driven decision-making can optimize marketing strategies and improve overall business outcomes.

This track addresses the impact of digital transformation on entrepreneurial marketing practices, particularly in online businesses. Submissions should analyze how digital tools and platforms are reshaping marketing strategies for startups and established firms alike.

This session focuses on the importance of customer relationship management (CRM) in entrepreneurial ventures. Papers should explore innovative CRM strategies that enhance customer engagement and loyalty in the context of entrepreneurship.

This track examines the ethical considerations in entrepreneurial marketing and broader business practices. Contributions should discuss the implications of ethical decision-making on brand reputation and consumer trust.

This session investigates the intersection of entrepreneurial finance and marketing strategies. Papers should explore how financial considerations influence marketing decisions and vice versa, particularly in startup environments.

This track delves into how cultural factors shape entrepreneurial marketing strategies across different regions. Submissions should analyze the role of cultural context in shaping consumer behavior and marketing effectiveness.

This session highlights the unique challenges and opportunities faced by women entrepreneurs in marketing their ventures. Contributions should focus on gender-specific strategies and the impact of gender dynamics on entrepreneurial success.

This track explores the relationship between entrepreneurial learning processes and marketing innovation. Papers should examine how experiential learning contributes to the development of innovative marketing strategies in entrepreneurial settings.

This session focuses on the role of entrepreneurial marketing in fostering regional development and economic growth. Contributions should investigate how marketing initiatives can stimulate entrepreneurship and enhance local economies.

This track examines the influence of entrepreneurial universities on marketing education and practice. Papers should explore how academic institutions can foster entrepreneurial mindsets and equip students with the necessary marketing skills for success.