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10% OFF

ON THE TOTAL FEE

Input this Professional Credit at checkout for a max $30.00 offset.

FAST10
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Hybrid Event

31st - 1st April 2027 | Barcelona, Spain

International Conference on Business-To-Business Marketing and Management (ICBTBMM - 27)

4

Days

4

Hrs

07

Min

02

Sec

Conference Program

Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

Why it matters

SDG 4 — Quality Education
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
SDG 17 — Partnerships for the Goals
Explore All Session Tracks
Track 01
Innovations in Business Marketing Strategies

This track explores the latest innovations in marketing strategies tailored for business-to-business contexts. It aims to highlight case studies and empirical research that demonstrate effective marketing practices in diverse industries.

Track 02
Corporate Governance and Ethical Practices

This session focuses on the intersection of corporate governance and business ethics, examining how ethical practices influence organizational performance. Contributions may include theoretical frameworks and empirical studies that assess governance structures.

Track 03
Consumer Behavior in B2B Markets

This track investigates the nuances of consumer behavior within business-to-business markets. It seeks to understand decision-making processes and the factors influencing purchasing decisions among organizations.

Track 04
Financial Management and Investment Strategies

This session addresses contemporary issues in corporate finance, including investment strategies and financial performance management. Participants are encouraged to present research that links financial theory with practical applications.

Track 05
Human Resource Management in Global Business

This track examines the challenges and best practices in human resource management within a global business context. Topics may include talent acquisition, employee engagement, and cross-cultural management.

Track 06
Economic Policy and Business Development

This session focuses on the role of economic policy in shaping business development and growth. Contributions should explore the impact of governmental policies on various sectors and their implications for business strategy.

Track 07
Information Systems and Business Intelligence

This track delves into the role of information systems and business intelligence in enhancing decision-making processes. Research should focus on technological advancements and their applications in business management.

Track 08
Change Management in Organizations

This session addresses the theories and practices of change management within organizations. It aims to share insights on how businesses can effectively navigate and implement change in dynamic environments.

Track 09
Marketing Analytics and Performance Measurement

This track explores the use of marketing analytics in measuring business performance and effectiveness. Participants are encouraged to present methodologies and case studies that demonstrate the impact of analytics on marketing outcomes.

Track 10
Entrepreneurship and Innovation in Emerging Markets

This session focuses on the role of entrepreneurship and innovation in driving economic growth in emerging markets. Research contributions should highlight successful entrepreneurial ventures and their impact on local economies.

Track 11
Labor Economics and Workforce Dynamics

This track examines labor economics and its implications for workforce dynamics in various industries. Topics may include labor relations, wage determination, and the impact of economic conditions on employment.

2026 UPDATE

Consistent Academic Support

Science Net ensures that research activities continue without interruption in the current global situation. Participants can engage through digital and hybrid conference formats.