Consistent Academic Support
Science Net ensures that research activities continue without interruption in the current global situation. Participants can engage through digital and hybrid conference formats.
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Conference Program
Session Tracks
Aligned with
UN Sustainable Development Goals
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.
Why it matters
SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
Explore
All Session Tracks
Track 01
Ethical Frameworks in Marketing Analytics
This track explores the development and implementation of ethical frameworks within marketing analytics. It aims to address the challenges marketers face in balancing data utilization with ethical considerations.
Track 02
Consumer Protection in the Age of Digital Marketing
This session focuses on the evolving landscape of consumer protection laws and their implications for digital marketing practices. It seeks to analyze how businesses can navigate compliance while maintaining effective marketing strategies.
Track 03
Data Governance and Marketing Strategy
This track examines the intersection of data governance and marketing strategy, highlighting best practices for ensuring data integrity and compliance. Discussions will include frameworks for responsible data usage in marketing initiatives.
Track 04
Building Consumer Trust through Transparency
This session investigates the role of transparency in fostering consumer trust in marketing practices. It will delve into strategies that businesses can employ to communicate their data usage policies effectively.
Track 05
Ethical Consumerism and Marketing Practices
This track addresses the rise of ethical consumerism and its impact on marketing strategies. It will explore how brands can align their marketing efforts with the values of socially conscious consumers.
Track 06
Privacy Regulations and Their Impact on Marketing Analytics
This session focuses on the implications of privacy regulations, such as GDPR and CCPA, for marketing analytics. It aims to provide insights into how marketers can adapt their strategies to comply with these regulations.
Track 07
Responsible Marketing in a Data-Driven World
This track examines the principles of responsible marketing in the context of data-driven decision-making. It will highlight the importance of ethical considerations in the use of consumer data for marketing purposes.
Track 08
Data Security Challenges in Marketing Analytics
This session addresses the critical issue of data security within marketing analytics frameworks. It will explore the risks associated with data breaches and the measures that can be taken to mitigate these risks.
Track 09
Innovations in Ethical Marketing Practices
This track showcases innovative approaches to ethical marketing practices that prioritize consumer welfare. It will highlight case studies of brands successfully implementing ethical strategies in their marketing efforts.
Track 10
The Role of Compliance in Marketing Analytics
This session focuses on the significance of compliance in marketing analytics, particularly in relation to data privacy laws. It aims to provide a comprehensive overview of compliance frameworks that marketers should consider.
Track 11
Marketing Research and Ethical Considerations
This track explores the ethical considerations inherent in marketing research methodologies. It will discuss the importance of ethical practices in gathering and analyzing consumer data for marketing insights.