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ON THE TOTAL FEE

Input this Professional Credit at checkout for a max $30.00 offset.

FAST10
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Hybrid Event

29th - 30th October 2026 | Manchester, UK

International Conference on Food Marketing and Consumer Behavior (ICFMCB - 26)

4

Days

4

Hrs

07

Min

02

Sec

Conference Program

Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

Why it matters

SDG 2 — Zero Hunger
SDG 3 — Good Health and Well-being
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 12 — Responsible Consumption and Production
SDG 13 — Climate Action
Explore All Session Tracks
Track 01
Innovative Strategies in Food Marketing

This track explores cutting-edge strategies in food marketing that enhance brand visibility and consumer engagement. Papers may focus on case studies, theoretical frameworks, and practical applications in various food sectors.

Track 02
Consumer Behavior in Food Choices

This session delves into the psychological and sociocultural factors influencing consumer behavior in food selection. Research addressing trends, preferences, and decision-making processes is encouraged.

Track 03
Digital Marketing Trends in the Food Industry

This track examines the impact of digital marketing tools and platforms on food marketing strategies. Contributions should highlight innovative uses of social media, SEO, and online advertising in reaching consumers.

Track 04
Branding and Packaging in Food Marketing

This session focuses on the role of branding and packaging design in shaping consumer perceptions and preferences. Papers should investigate how visual identity and packaging innovations influence purchasing decisions.

Track 05
Nutritional Marketing and Health Communication

This track addresses the challenges and opportunities in marketing healthy food options. Research should explore effective communication strategies that promote nutritional benefits while addressing consumer skepticism.

Track 06
Retail Marketing Strategies for Food Products

This session investigates retail marketing tactics that enhance the visibility and sales of food products. Contributions may include studies on in-store promotions, layout design, and consumer shopping behavior.

Track 07
Sustainable Marketing Practices in the Food Sector

This track focuses on sustainable marketing initiatives that promote environmentally friendly food products. Papers should discuss the effectiveness of sustainability messaging and consumer responses.

Track 08
Market Segmentation and Targeting in Food Marketing

This session explores advanced techniques in market segmentation and targeting specific consumer groups within the food industry. Research should highlight the implications of segmentation strategies on marketing effectiveness.

Track 09
Sensory Marketing in Food Promotion

This track examines the role of sensory marketing in enhancing consumer experiences with food products. Contributions should explore how taste, smell, and visual elements can be leveraged in promotional strategies.

Track 10
Advertising Effectiveness in Food Marketing

This session investigates the effectiveness of various advertising approaches in the food sector. Papers should analyze consumer responses to different advertising formats and messages.

Track 11
Food Innovation and Consumer Insights

This track focuses on the intersection of food innovation and consumer insights, exploring how new product development aligns with consumer expectations. Research should highlight successful case studies and market research methodologies.

2026 UPDATE

Consistent Academic Support

Science Net ensures that research activities continue without interruption in the current global situation. Participants can engage through digital and hybrid conference formats.