International Conference on Omni-Channel Retailing and Analytics (ICOCRA - 26)

This track explores the latest innovations in omni-channel retailing, focusing on how businesses can integrate various channels to enhance customer experience. Papers may address emerging technologies and strategies that facilitate seamless transitions between online and offline shopping.

This session will focus on the application of data analytics in improving retail performance and decision-making. Contributions should highlight case studies and methodologies that leverage data to optimize operations and enhance profitability.

This track invites research on consumer insights derived from data analytics, emphasizing the importance of understanding customer behavior in omni-channel environments. Papers should discuss methodologies for capturing and analyzing consumer data to inform marketing strategies.

This session will delve into personalization strategies that enhance the e-commerce experience for consumers. Submissions should explore the role of data in creating tailored shopping experiences that drive customer engagement and loyalty.

This track addresses the challenges and solutions related to cross-channel data integration in retail. Contributions should focus on best practices for unifying data sources to create a comprehensive view of customer interactions across all channels.

This session will examine effective marketing strategies that support omni-channel retailing. Papers should investigate how integrated marketing communications can enhance brand visibility and customer engagement across multiple platforms.

This track focuses on mapping the customer journey in an omni-channel context, highlighting touchpoints that influence purchasing decisions. Submissions should analyze how retailers can optimize each stage of the journey to improve customer satisfaction.

This session will explore the role of technology in driving innovation within the retail sector. Papers should discuss emerging technologies, such as AI and IoT, and their impact on retail operations and customer experiences.

This track investigates the concept of seamless shopping experiences across various retail channels. Contributions should highlight strategies and technologies that facilitate a frictionless shopping journey for consumers.

This session will focus on how data-driven approaches can enhance customer engagement in retail. Papers should explore the use of analytics to create meaningful interactions and foster long-term customer relationships.

This track will examine future trends in retail analytics and their implications for business strategy. Submissions should provide insights into how evolving analytical techniques can shape the future of omni-channel retailing.