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Hybrid Event

15th - 16th June 2026 | Ostrava, Czech Republic

International Conference on Urban Tourism and City Branding (ICUTCB - 26)

4

Days

4

Hrs

07

Min

02

Sec

Conference Program

Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.

Why it matters

SDG 1 — No Poverty
SDG 4 — Quality Education
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 11 — Sustainable Cities and Communities
SDG 12 — Responsible Consumption and Production
SDG 13 — Climate Action
SDG 16 — Peace, Justice and Strong Institutions
Explore All Session Tracks
Track 01
Innovative Strategies in Urban Tourism

This track explores cutting-edge strategies for enhancing urban tourism experiences. It aims to identify innovative practices that promote sustainable tourism while fostering economic growth in cities.

Track 02
Cultural Heritage and City Branding

This session focuses on the role of cultural heritage in shaping city branding initiatives. Participants will discuss how cities can leverage their unique cultural assets to enhance their global appeal.

Track 03
Sustainable Tourism Practices in Urban Environments

This track examines sustainable tourism practices that can be integrated into urban development plans. It will highlight case studies and frameworks that promote environmental stewardship and community well-being.

Track 04
Smart Cities and Tourism Innovation

This session investigates the intersection of smart city technologies and tourism innovation. Attendees will explore how digital solutions can enhance visitor experiences and streamline urban tourism management.

Track 05
Community Engagement in Urban Tourism Development

This track emphasizes the importance of community engagement in shaping urban tourism policies. Discussions will focus on collaborative approaches that empower local residents and enhance the visitor experience.

Track 06
Economic Impacts of Urban Tourism

This session analyzes the economic implications of urban tourism on local economies. Researchers will present findings on job creation, revenue generation, and the overall economic impact of tourism in urban settings.

Track 07
Destination Management in Global Cities

This track addresses the complexities of destination management in the context of global cities. It will explore best practices for balancing tourism growth with the needs of urban residents.

Track 08
Tourism Policy and Urban Planning

This session focuses on the integration of tourism policy within urban planning frameworks. Participants will discuss the challenges and opportunities of aligning tourism objectives with urban development goals.

Track 09
Visitor Experience Enhancement in Urban Settings

This track delves into strategies for enhancing visitor experiences in urban environments. It will cover aspects such as accessibility, cultural immersion, and personalized services.

Track 10
City Marketing and Branding Strategies

This session explores effective marketing and branding strategies for urban destinations. Participants will analyze successful campaigns and their impact on attracting tourists.

Track 11
Cultural Tourism Trends in Urban Areas

This track examines emerging trends in cultural tourism within urban contexts. Discussions will focus on how cities can adapt to changing tourist preferences and enhance cultural offerings.

2026 UPDATE

Consistent Academic Support

Science Net ensures that research activities continue without interruption in the current global situation. Participants can engage through digital and hybrid conference formats.